Its time to act now - Earth Hour 2010
Thu 25th Mar 2010
Earth Hour 2010 - organised by the WWF (World Wide Fund for Nature) - is set to be the world's largest mass participation event ever recorded. In a symbolic act intended to raise awareness of climate change, 120 countries - over 1700 towns and cities - will turn off their lights for an hour this Saturday 27th March at 8:30pm.
In 2007, the 2.2 million people of Sydney participated in the largest collective action of all time when they switched off their lights for one hour. In 2008, the simple belief in small actions went global. 50 million people switched off their lights in the second year in 400 cities around the world, as a symbol of hope for the future of our planet.
In 2009, the symbol of switching off the lights united the planet, with 4000 towns and cities across 88 countries speaking with one voice and saying Now Is The Time. Landmarks across the globe plunged into darkness. The Colloseum in Rome, The Necropolis in Athens, the Eiffel tower and the Houses Of Parliament all went black. 18 of the G20 countries took part, 34 of the C40 cities took part and Earth Hour reached over 1 billion people worldwide. This year it has got bigger still.
Earth Hour demonstrates that the issue of climate change is not about what country you're from - it's about what planet you're from. The message is clear - we want meaningful action on climate change.
In London, the Coca Cola sign at Piccadilly Circus will be turned off - only the third time this has happened since the second world war - and the London Eye will also dim its lights to show support (they cannot be switched off compeltely as it needs to remain visible to low flying planes).
Switch off your lights for an hour on Saturday 27th March at 8:30pm and join the biggest mass participation on earth.
Tags: Earth Hour 2010.
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